The best image and photo sizes to use across Instagram, Facebook, X (Twitter), LinkedIn, Pinterest and more, updated for 2024.

Social media marketing is constantly evolving. From new features to algorithm changes, keeping up with the latest platform requirements has never been more important.

Social media image sizes tend to be one of the most overlooked aspects of marketing your business on social media. But using the wrong dimensions can mean your assets are blurry, distorted and unengaging.

But getting image sizes right on social media doesn’t have to be hard: you just need the latest up-to-date cheat sheet for what dimensions you should be using and why.

We’re covering all the most important social media platforms you’re probably using every day like Instagram, Facebook, TikTok, LinkedIn, and more.

Staying up to date with recommended image sizes on social media is a non-negotiable for brands, businesses and creators in 2024. That’s why we’ve compiled your ultimate guide to every image and asset size you need to know about across all the key social media platforms. 

With this complete guide, you’ll be in the best position to produce visual content that’s optimized for each platform (and able to be easily repurposed across multiple networks).

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Instagram image sizes have changed over the years and they’ve moved away from your standard square image posts to include vertical images, Instagram stories, and Reels.

Instagram has also moved to an eCommerce powerhouse where your Instagram profile acts as a digital storefront with the expansion of Instagram Shopping. Since people can not only learn more about your brand through your Instagram profile but also shop for your products your images always have to be high-resolution and in the right image dimensions to boost engagement and drive sales.

Instagram profile pictures are 110 x 110 pixels. But, this image file size is only made to be seen from a mobile phone, so you’ll want to ensure you upload an image that is stored at least 320 x 320 pixels to make sure it’s great quality on the desktop app and on the web.

It’s also important to note that although the Instagram profile photo size is in square format, they’re displayed as a circle so make sure you choose a great image (like a professional photo of yourself or a high-quality logo) and all the important elements are in the center of the image so nothing is cropped out.

Instagram feed photos are the type of content that is predominately shared on the platform from static posts to carousel posts. Here’s a quick cheat sheet to nail your feed posts on Instagram.

Helpful tips:

Instagram stories have become one of their most popular features and are a great way to connect with your audience beyond just sharing images. They’re an interactive content format that boosts engagement by allowing brands to run polls, share BTS content, ask questions, and more.

Since Instagram has made a big push for video content in the last few years with the launch of Reels, it’s never been more essential to nail your Reels sizing.

It’s important to note that Reels cover photos are cropped into a 1:1 image in your profile feed and 4:5 in the home feed.

A helpful tip for getting the sizing right for your Reels (and Stories) videos is to not include text with important information at the very top or bottom of your video to make sure nothing is covered up by the caption.

Instagram ads image sizes are the same as feed posts with landscape photos being 1080 x 566 pixels and square posts being 1080 x 1080 pixels.

The minimum width for Instagram ads is 320 pixels and the maximum width is 1080 pixels with supported aspect ratios ranging between 1.91:1 and 4:5.

Facebook is the largest social media platform with over 3 billion monthly active users, and more than 200 million businesses and 7 million advertisers worldwide use Meta apps  to promote their businesses, products, and services.

With Facebook’s enormous audience reach, it’s important to nail your visual content with the right photo sizes to make sure your audience is always seeing high-quality content from your brand.

Whether you’re running a personal profile or a business profile, your profile picture can oftentimes be what people see first so it’s essential to get your brand logo image or profile photo right.

Just like Instagram profile pictures, Facebook profile photos are displayed as a circle so remember to get the most important information in the very center so nothing is cropped out.

Your Facebook cover photo allows you to get a little creative and show off your brand personality and voice a little more because it’s far bigger than your profile photo. For the best image quality, these are the recommended image sizes.

It’s the perfect placement to share a team photo, your latest product release or even a snapshot of the services you offer.

For the best results upload your file as a JPG or PNG file less than 100KB and 851 pixels wide and 315 pixels tall. It’s also important to note that the left-hand side of your cover photo will be covered slightly by your profile picture so keep the most important information in the center and right-hand side.

Facebook timeline and post photos are the most commonly shared photos and will appear in your audience’s news feeds.

Facebook events are a great way to build awareness for an in-person or virtual event like a Live Shopping event where you can showcase the date and time, event location, sponsors, and more.

Facebook won’t allow you to change the event cover photo size once it’s been uploaded so make sure you stick to the recommended image sizes for the best results.

A 360 image can be used by brands to give audiences a highly engaging and immersive experience with their advertisements and give an in-depth insight into the brand’s personality and voice.

Facebook stories are pretty similar to Instagram stories, taking up the full screen of your mobile phone. That means you should have all your important information towards the center of the screen so no elements are hard to view at the top and bottom of the screen.

There are a bunch of different Facebook ad types from feed ads to story ads and right-column ads so it’s important to nail the right ad size for each type of format you’re going for.

LinkedIn is an essential platform for businesses and industry leaders to find professional networks and potential clients.

Although images aren’t the main focus of LinkedIn, with mainly text-based communication, when you do upload images they’ve got to be as high resolution as possible because you always want to put your best foot forward to potential clients and industry leaders on the platform.

LinkedIn profile photos are recommended to be 400 x 400 pixels with an aspect ratio of 1:1 and file sizes can be up to 8MB to allow your company logo or profile photo to be as high-quality as possible.

LinkedIn recommends cover photos be 1128 (w) x 191 (h) pixels with an aspect ratio of 4:1 and a file size of under 8MB. LinkedIn recommends uploading images as either JPEG or PNG for all file types.

LinkedIn’s post image sizes differ depending on the content you’re putting out. For example, static posts will differ from story image sizes to article banner sizes. Here’s a cheat sheet for your LinkedIn post image sizes:

On your LinkedIn company page, there is a bunch of visual content that appears from your large company logo to your smaller square logo, so it’s important to upload two versions of your logos so that people who are landing on your company page and searching for your company are seeing high-quality images.

If you’re sharing links like blog posts with a link image, LinkedIn recommends uploading them at 1200 x 627 (recommended aspect ratio 191:1) with file types as either JPG, PNG, or GIFs.

Like Facebook, LinkedIn has various ad sizes and ad formats, and running LinkedIn ads can drive traffic and boost engagement.

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When people think of X (formerly Twitter), they tend to assume it’s mainly for text-based content. But, in reality, X has plenty of visual and video content on the platform, and posts  with visual content produce significantly more engagement than posts without an accompanying visual asset.

So, if you’re using X/Twitter for brand awareness, to drive sales, and boost engagement, nailing your X image sizes is essential to give your audience the best social media experience possible.

Like with all profile photos, your X/Twitter profile photo is essential for boosting brand or personal recognition and constantly appears next to your in-feed Tweets. Twitter recommends these image sizes for profile photos:

Your X/Twitter header photo can be used for free advertising and allows you to get more creative with your brand’s personality, giving people a deeper insight into who you are.

Keep in mind that the lower left-hand side of your X/Twitter header is slightly blocked by your profile photo so keep your most important information in the center or the right-hand side of the header.

X/Twitter recommends these image sizes for headers:

In-stream images on X/Twitter are the posts that appear in people’s feeds so these are super important to nail. Plus, X/Twitter automatically resizes in-stream images before showing them in the in-stream preview.

To avoid X/Twitter cropping out important parts of your images, use these recommended sizes:

If you’re sharing a link via X/Twitter, it automatically pulls a relevant image from the website which is then shown in the newsfeed and you’re redirected to the website if you click that image.

Keep in mind that the X/Twitter card image size has to be correct for the image to display properly so make sure you’re following these image sizes:

X/Twitter ad image sizes vary depending on the type of ad, whether you’re using website cards, carousels, direct message cards, and more.

Twitter’s recommended image sizing for your X/Twitter ads:

Videos on X/Twitter have become immensely popular on the platform and have high engagement and virality potential.

To ensure you’ve got the best resolution video content, X/Twitter recommends these for your videos:

TikTok has become an immensely popular part of social media,, with enormous reach and engagement potential for content creators, brands, businesses, and influencers. TikTok is a video-first platform that mainly supports vertical videos so luckily you only need to remember two important image and video sizes.

Since you’re not sharing images on TikTok, your profile photo has to be the most recognizable photo that best reflects your brand identity.

If you’re recording TikTok videos directly from the app, TikTok automatically records in the right size so you won’t have to do much work. But, if you’re using a third-party video editing platform such as CapCut or making content through Canva here are the ideal TikTok video sizes

Famously described as the ‘kindest place on the internet’, Pinterest is the go-to social media platform for inspiration. Pinterest is also a great marketing tool to drive sales with 85% of weekly users on Pinterest using the platform to make purchases based on the content they see on the platform.

On top of that, Pinterest is one of the most trusted social media platforms when it comes to purchasing with 85% of users saying Pinterest is their go-to social platform for finding products, services, and ideas to start a new project.

Pinterest profile photos should be 165 x 165 pixels and are in a circle format so keep your logo in the very center of the image.

Pinterest cover photos are recommended to be at least 800 x 450 pixels with a recommended aspect ratio of 16:9. Try to use a landscape photo instead of a portrait image.

There are two types of main pin sizes on Pinterest, square pins and portrait pins and it’s good to keep in mind that pins with an aspect ratio over 2:3 might be automatically cropped to fit when people view these in their Pinterest feed.

Pinterest recommends these image sizes:

Pinterest story pins take up the entire smartphone screen, so these are the preferred dimensions

Similar to Instagram or Facebook carousels, Pinterest carousels give you the chance to upload multiple images in one post. Here are the recommended Pinterest carousel post sizes

Idea pins are one of the latest features Pinterest has come out with which allow you to share up to 20 images, videos, and text.

The recommended Pinterest idea pin sizes are

Sharing videos on Pinterest is a great way to boost engagement and drive sales which gives people a deeper insight into your brand personality and your products too.

Pinterest gives you the option to advertise in a variety of different formats, from static images to videos and even shopping ads.

Here are the recommended Pinterest ad specs for advertising

YouTube is the go-to social media platform for video content where you can basically access any video content you can think of. When setting up your personal or business YouTube channel, there are a few image sizes to keep in mind to make your channel as professional as possible.

Your YouTube profile photo is a lot smaller than other images on your YouTube channel but it’s still good to get a clear and high-resolution personal image or logo.

The YouTube banner takes up a lot of space on your YouTube channel which means it’s the first thing people notice when they head to your YouTube channel, so it’s important to nail your banner photo sizes with these recommendations

The YouTube video size is probably the most important thing to nail because YouTube is a video-based content platform. This means YouTube video sizes should be:

When uploading videos to YouTube you have the option to pick a frame from the video as the image preview. But, sometimes you may want to get more creative and descriptive about your video so you can create your own thumbnail.

Here are the YouTube thumbnail recommendations to follow

Snapchat image sizes are pretty much the same as TikTok videos and Reels videos, taking up the full screen so it’s great for repurposing content across those social media platforms. Here are the recommended Snapchat image sizes:

Google Business Profile (GBP) is a search listing platform from the team at Google that can help your brand with SEO visibility and reach. You can use Google my business to give customers an understanding of your product and service offerings, plus it enhances the credibility of your business.

The cover photo is the largest photo that appears on your Google Business page and the only photo that appears on the knowledge panel on mobile phones.

These are the recommended image sizes:

Your company logo gives your customers and target audience a way to instantly recognize with your brand and business. While it’s uploaded as a square image, it’s essentially a profile photo that appears as a circle.

These are the recommended image sizes:

When you’re making a post image on your Google Business Profile it’s important to keep in mind that the bottom of the image can be cropped out so make sure all important information is in the center of the image.

Posting across multiple social media platforms is essential for social media marketing in 2024 to reach broad audiences, boost engagement and drive sales. But, with so many different social media platforms out there, it can be overwhelming to nail your content, remember to post and get all the image sizing right each time.

If you’re looking to save time posting content, nail your image sizes and engage your target audience on various social media platforms, try out Sked Social. Our all-in-one scheduler allows you to automatically post images, carousels, Stories, videos, and more to multiple platforms from one dashboard.

We don’t just allow you to schedule your visual content: we allow you to manage your visual assets easily. Use the Sked Library to store media collections and find user-generated content (UGC) in just a few clicks.

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